3G Live Reporter's Response

Entering into the3G era, in which the brand-new3G has shown its unique advantage, the audience is no longer satisfied with the recording mode, but prefer the live coverage, in order to meet the visual and auditory sensory demand for the shocking scenes.Under the ferocious competition in the media today,3G live has become a fatal weapon for the TV. Furthermore, the3G coverage is the key weapon for the live broadcasting. In order to give it to its full play, the reporter should be equipped with professional competence, profound cultural literacy, and optimistic attitude. No mistake is permitted in the live coverage, and therefore full preparation beforehand is essential, which could not be separated from the daily accumulation and practice of impromptu speech. Reporters must grasp the overall process, in terms of the "King, love, sound,", depict the scene and report the event to the audience, ensuring them obtain the true and complete information. Facing this challenge, we should strengthen the research, in order to cope with the era of live coverage.