| The current our country sports enterprise fast development, the new media as a new carrier, the impact from each aspect, to promote the development of undertakings of physical culture and sports. WeChat live platform of the 3 g or 4 g mobile media,make sports watch more direct, convenient, also satisfy the modern people to a higher demand on the sporting news live events. The birth of a new industry has brought the economic growth and social development. At present, radio and television industry,electronic communications industry and Internet industry of triple play has been upgraded to a national strategy, has a good application and customer base in our country.WeChat live platform for the development of new media have greatly promote the development of value. The emergence of WeChat live platform opens the new media more unique network environment, a greater degree has changed the traditional way of transmission from the era of live television. First of all, WeChat live platform to attract more Internet users focus on new media, gradually realize the importance of new media, using WeChat live platform to participate in the field of new media. And then realize WeChat live platform is convenient, real and open. Second, WeChat live platform interpretations of the trend of the development of the new media in the Internet age, WeChat live platform was produced with the development of new media,it belongs to the major form of new media development, at the same time improve the quality of the development of new media. Finally, broaden the new forms of media. In addition to the blog, microblog, WeChat live platform become a major way of new media, news and tools, to meet the development of new media.This paper aims to through 2015 changsha international marathon, for example of case study, analysis WeChat live platform development present situation, find out WeChat live platform development experience and shortage, and the micro environment WeChat live platform development strategy study. Live sporting events WeChat platform to promote the media industry and the better combination of sports industry, the spread of the platform features prominent, rapid overall development situation is good, for the sports games in the "micro form" under the transformation and innovation to provide theoretical reference. The study found that although sports WeChat live platform has a strong timeliness, the characteristics of the original strong,simple, easy to operate, but sporting events WeChat live also has some deficiencies need to improve. Such as live sports entertainment is too strong, the connection of the page content dissemination way, is slightly less information limited, etc. Therefore,the author suggested that in the process of live sporting events, should intensify their efforts to promote and to further explore more sports broadcast; Open technology constantly, improve the effect of sports events communication; To strengthen the supervision and administration of the parties, keep a live webcast in a bad accident;Constantly improve the new media information network propagation rules, build good We Chat live platform. |
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