A Study On The Component Elements Of Users Value In The Situation Of Domestic Academic Database

The academic database's popularization and the use urge more and more researchers to favor in use them to conduct the scientific research.The investigator researched the domestic four big database's appraisal and found that the users are unsatisfied to them.Therefore;we need to improve its technology and service.How about to enhance the user degree of satisfaction the question,the information science area not only research little,but also lacks the theory the instruction.Therefore, this article introduces the marketing study customer value theory to the research of academic database.Moreover,this article has discussed the user value composition factor and the important degree.Only if this problem has besolved,the database provider has been able to further study to create the value,promoted the database the overall quality and the user satisfactory level.The first,this paper brings forward the academic database user value's researching background and the significance.The second,this study reviewed and commented the existing academic database concept and the customer value's correlation theories.The third,this paper use the method of focus group interview in small scale as well as to summarize key factors when the users choice and use database.According to this,the paper designs a system about perception elements of database user value.The fifth,this study amends the system about perception elements of database user value through empirical study.Through to the empirical study,the paper has obtained 6 user value factors,respectively is: Retrieval system,literature resources,service,time cost,website surface,image.The paper has determined 6 essential factors relative importances through the probability computation.Then,this paper utilized the method of independent sample t-test and the one-way ANOVA to study the user population statistic characteristic and the behavior characteristic to the user value influence.This study has a positive significance in improving domestic customer value theoretical Systems,enriching academic database industry customer value theory,as well as academic database companies Marketing Practices.