Study On The Migrant Rural Worker's Media Consumption In Changsha Urban Area

The migrant rural worker in urban areas,of which the number increased in line with the industrialization and urbanization ,has currently become the new type of labor force with the largest scale in our country.It is because of their low social,economic and cultural status,the migrant rural worker in urban area is lack the right of both communication and accession to nessesory information. Hence,we are now facing a harsh and realistic problem of how to secure the consumption level of them in order to enable them to share the public press resources and embody social equity and justice,promote social stability and harmonious development .This article adapted the research means that combines questionare survey and extensive interview.Our investigation picked 100 migrant rural workers from five regions of Changsha,Furong region,Kaifu region,Yuelu region,Tianxin region and Yuhua region,the investigation includes the survey to the frequency of their media consumptionm, what media they choose,how long and what time they have media consumption,how to interact with the media ,and what about their evaluation to the media,We have known what are their major media consumption problems and their situation which they are facing now from our suvery and analyse.It includes their contingency of media consumption,low frequency of accession to media,the media consumption structure is not equitable,the supply and demanding of media products is inbalance,the migrant rural workers in urban areas have trust crisis with the media organization and so on.Based on this situation,We got the major reasons of the migrant rural workers in urban areas's media consumption problems and raised some appropriate countermeasures.The major problem of the migrant rural worker in urban areas is the unperfect function of the government and the media organization; and restriced by education and economic background of the migrant rural worker in urban areas themselves,and the resolution includes,enhance the government's policy making,improve the social guarantee system and the the migrant rural workers in urban areas's cultivate system, standardize the media literacy ,reinforce the economic support by government,establish the culture centre ,public library ,free cenima and public media consumption places for the migrant rural workers in urban areas,satisfy their need for kinds of information,enhance the media worker's professor literacy,and have the dispose of media resource rationally.