Research On Chinese Enterprise Newspaper

As everyone knows, the official and party newspapers, all kinds of evening and urban newspapers under the leadership of Communist party is the mainstream of Chinese newspaper market at present. Besides, there is another kind of newspaper which most readers even journalism scholars don't know. It is the Chinese enterprise newspaper whose history is not shorter than the mainstream newspapers.Just as its name implies, the enterprise newspaper is held by enterprise. There are about three periods from its birth to this day. Firstly, it's from the birth of in 1906 of Qing Dynasty to all kinds of enterprise newspapers founded by the civilian capitalists. Secondly, lots of enterprise newspapers were founded by Communist party after new Chinese birth in 1949 and were destroyed during "Cultural Revolution" period. Thirdly, the enterprise newspapers were paid attention to again from the "Reform and Opening" in 1979 till now. It is different in the qualities, functions and contents of enterprise newspaper during the three different periods.Nowadays, there are various of Chinese enterprise newspapers whose levels are some higher or lower. It's helpful to have a research on which is the representative of Chinese enterprise newspapers. There is an argument on the concept of Chinese enterprise newspaper presently. Therefore, it's necessary to give a certain concept. Besides, it is necessary to have a research on similarities and differences between Chinese enterprise and industry newspapers.About thirty years have passed from "Reform and Opening" in 1979. The principal part of Chinese economy--Chinese enterprises have been reformed continuously, the Chinese newspapers have also attempted to extract the advanced experience overseas. Therefore, reforms will be carried through in Chinese enterprise newspapers subsequently. Where is the outlet and direction of reform? This essay has tried to put forward the model of "Utopia newspaper" in order to solve the main problems which exist in Chinese enterprise newspapers.