Kind Of Enterprise Department Newspaper Group's Value Chain Analysis And Transformation

In 2001, our country have joined the World Trade Organization. symbolized our country economy, the cultural domain a greater degree melt into to internationally center. Before this, the media already has realized situation. In order to maintains the Chinese Characteristic in the world media market, the nature media have to do greatly , does strongly, The idea of media group has officially displayed the government and the media person's table-top.In 1996, the Chinese newspaper industry tested the field to open up "the Guangzhou Daily". afterwards, the newspaper group set the fire. The goal of sets up the newspaper group is to have the scale superiority, then raise competitive advantage. The newspaper group already appeared in the western media, even may already withdrew from the historical arena, therefore, it may give us some experiences. But, our country newspaper group is not defers to the general rule, more displays for the policy union. therefore, the resources group, the intensification have not been setting up in the initial period. Certainly, some newspaper group has already completed this process after setting up, but in the undeveloped area, certainly not truly forms superiority.This article namely obtains from group's transformation, looks after the significance by the value chain. This also is an innovation significance. The author was hoping for the media in the undeveloped area gradually reduces the disparity, realizes the true scope management, be the dark horse who truly may with the outstanding newspaper group side-by-side, contends with the overseas medium group.This article from three aspects to narrations class enterprise department newspaper group 's value chain analysisFirst, systematically elaborated value chain in or out of the newspaper group, and the practical significance of value chain theory to manages.Second, pointed out the kind of enterprise department newspaper group the initial value chain paradox.Third, try to find out the internal microscopic transformation about the core of the newspaper group manages.Because the syndicate still was in a development question, this article perhaps is only the gradual performance, also is only the preliminary exploration about newspaper group value chain.