The Problem And Strategy Of Health Report In China

Public Health is an important component of our national economy and social development. It provides medical services and healthy propaganda, at the same time, sustained economic development and social stability. Along with the deepening of the concept of people's health and the improvement of living standards, through the mass media to disseminate health information and knowledge will show the increasingly important role. The health reports not only is relating people's health, of the economy and society in a comprehensive, coordinated, sustainable development and building a harmonious society is also of major significance. Although the overall perspective, in our current health report practice process, most journalists are related to the dissemination of health information; quickly discovered the problem; objective, fair coverage. However, there are many violations of health coverage, which against the public interests. For example: Reports at the public health event, the media cannot promptly ,effectively disseminate the truth; In Health negative reports, unable to grasp the correct guidance of public opinion, excessive coverage of negative news, speculation and false reports; In the health policy and laws report, only stresses the phenomenon not to investigate the essence, cannot have a thorough understanding and so on. In these problems of Health report, the issue is not only easy to mislead the public, harms their vital interest, it also reduces the credibility and influence of the media, even affects social harmonious development. This paper studies that led to these problems are many reasons : Besides journalist own professional quality and moraltutelage unsatisfactory, there has the extant news system and the laws aspect insufficiency. In addition, the health communication activities and healthy development also depends on the media and the government Public health departments and the concerted efforts and positive interaction. Therefore, this article attempts to use of the theory of knowledge elaborate case analysis and verification, to provides some help for the question solution.