Research On Media Microblog Communication Strategy In Disaster Reports

Currently, along with our entire country complex natural and socio-economic environment from rapid development it is the increasingly frequent occurrence of catastrophic events and strong social reaction and realistic behavior arising therefrom. For any media, must develop an effective communication strategy to exercise the rights of the media to meet the public aware of the right. In the current pattern of propagation, with its multi-media microblogging to interact, instant messaging, personalized information customization, low cost spread, multi-equality features in disaster reporting is playing an increasingly important function, together with the traditional media carry the banner of public opinion, the audience also be accepted for its spread effect, the communication value test.Different forms of media, different administrative levels of media micro-blog on communication strategies vary, paper @ CCTV News,@ Southern Metropolis Daily @ Phoenix news clients as three representatives, media communication strategy summarized microblogging, micro noted media Bo direction and influence spread. By microblogging media communication strategy Analysis current development of the media microblogging, microblogging discuss the future of media. Weibo also studied media communication strategies for enhancing the credibility of the media microblogging accelerate the process of media convergence has important practical significance to facilitate interactive exchange between various media microblogging, expand resources and influence to achieve better dissemination of results.