Issues And Strategies Of The Coverage On The Public Health Emergency Under The Perspective Of The Health Communication

The special presentation of Chinese social modernity and profound social transformation changes constitute the background and root of the origin of Chinese social risk. It also becomes the primary problems to be dealt with. Among so many social risks, the risk outbreak in public health has become prominent day by day. Therefore, the public health problems have caused extensive attention of the whole society. Public health emergency, which is used to stand for all kinds of major epidemic of infectious disease, bromatoxism and health disasters, happens from time to time. It has proposed severe challenges on the existing health management system and operation mechanism, information transmission and public opinion guide mechanism. The healthy spread of public health emergency involves numerous fields, among them, the government, mass media, the public and health organization are the most four important aspects. Mass media, as a communication bridge of the government and the public, an important platform for releasing information, plays an irreplaceable role in public health emergency. How well the mass media performs directly affect the degree of social panic and the spread duration of crisis and the final results and trends in public health emergency. The related research of health communications has risen sharply in American and other countries, while it is still in its infancy domestically. We have to carefully study how to complete health communications, spread healthy knowledge, avoid social panic, undertake proper social orientation and promote health communications spread fast and steadily.