On China's Present Vulgarizing Phenomena Of Mass Media On Minors And The Coping Strategies

In the recent years, the vulgarizing phonomena of the mass media emerge more and more. The vulgarizing wind of the media is now highly watched by all works of life.This thesis firstly introduces the manifestations of vulgarization of the mass media. The author says that it concludes the following eight aspects: Western cultures permeat and endanger the mainstream; The dishonest ads popularize science through public welfare; The history is randomly read and the big men are refigured; The terror and violence are propagandized and the unusual and novelty is pursued; The privacy of the stars is digged and extravagant life is exposed; The eroticism is flooded and sexy exposure is sneakily shot; The fedural superstition comes up and old wine is put into the new bottle; The world hardships are disregarded and flirt is more than responsibility. Then the thesis states the characters of the vulgarization of the public media: The transmitting carriers are variable; The causes are complicated; The audience is youthful; The degree of victim is deepening. The next are five effects of vulgarization on the minors: Their life view tends to utilitarianism; Their aesthetic standard tends to be unitary; Their behavior begains to be unusual; It leads to the unhealthy effects or even crimes.This thesis also tells us the causes of the vulgarization: The international background is the permeation of the western culture; The economical root is marketing of the media industry;The physical and psychological basis is the characters of the body and mind development of the juveniles; The main reason is the unqualified employers; The important reason is the government's bad supervision. On the basis of the causes of the vulgarization, the thesis points out the coping strategies to eliminate the obscenities of the public media: the legislation department and law enforcement department, the society, the family and the schools should work together to build the defending system in order to regulate the market of the mass media and clean the public media environment of the young to protect and promot them to grow healthy.