Localization Of Foreign Media's Chinese Website

In this study, I take Financial Times' Chinese website as an example, to learn in detail how foreign media manage their localization online, and attract Chinese people in only a few years.Firstly, I reviewed the ordinary way that foreign media get access into China after China joined into WTO, and find that current WTO terms and Chinese government's restrictions are obstacles to traditional media, while establishing a Chinese website is a much better way than other means for the traditional media.Then I reviewed the localization theory, and used it in the analysis of FT Chinese, the Chinese website of Financial Times. I detected FT Chinese' localization in three parts: the human resource, the content, and the marketing, getting a conclusion that FT Chinese rely on its operation focusing China and its glocalization strategy to achieve success.In the final summary, I gave the reason why so many foreign media are interested to release their Chinese website, what they bring to us, and how deep their localization could reach.