Indigenization Of International Finanical Media's Chinese Website

With the development of Chinese economic and the opening of medium to the outside, more and more international financial media open up the Chinese market through different ways. Especially the Chinese websites' development attract the public. And almost all the international media value the indigenization strategy, to blend in and enlarge the impact. FTChinese.com (Financial Times Chinese website), as a strong performer, is typical and representative in the process of news indigenization.The first part of this paper overview the research's question, significance, purpose, research function and related literature revie;The second part analyzes the development background, basically classification, development history, development present situation of our country's financial media, and international financial media's background, development history, main obstacle, living situation and related content; The third part analyzes about 600 examples with text analysis, concludes FTChinese.com indigenized news report's content structure characteristic. This part include research's design, operation, result analysis and the summary of content characteristic, report form; The fourth part summarizes the outcome of FTChinese.com's news indigenization according to the research result. On this basis, this part offers some revelation to international media development in China and local media globalization.This paper hopes to research the indigenization of international finanial media's Chinese website. Offers a typical analysis report to the international media which want to march Chinese market. And make our local media know more about international media's content characteristic. Summary experience, offer some information to local media to march international market.