On Development Of Changsha Evening Daily

Over the past few years, the intense competition among medias make the survival of newspapers and the state of the development prospects of major change have taken place. Main stream in competition is positive. In pace with concept update and regulation improvement, competitions among paper media will become more and more fiercely. Daily News, City News, the newspaper industry, such as editing, management, administration, advertising, distribution, and human resources fierce competition. In particular, have been reported in Changsha as the leading official newspaper of the evening - - "Changsha Evening News" in the face of the party newspaper, City News, as well as traditional media such as digital media, new challenges, how to avoid, to win the competition, on a sustainable Development, the development into an in-depth thinking.The author visits and carrys out a preliminary research on Changsha Evening Daily. Based on related theory of news practice, the author analyzes the organ's history, concept managerial mechanism and resource advantages, explaining and probing specialty and spirits of evening newspaper, providing useful suggestion and solutions to problems and conflicts in daily operation, evening in the future and the development of the reform carried out preliminary exploration.In this paper, Combined with the author of "Changsha Evening News" the actual situation and put forward reform and innovation. Through deepening reform, innovation mechanism, and the opening of a bold new ideas and the management of newspapers, in order to establish its mainstream newspaper's brand. Cooperation among media is inevitable. The author believes it is scientific that organ newspapers have to break single operation mode, and join hands with others, to develop a diversified managerial system. The individual case analysis of current situation of this organ newspaper will benefit Changsha Evening Daily better understands its development by referring to other municipal organ newspapers. Based on that reference, the authors provides managerial strategies, innovative thoughts and specific proposal, in the hopes of helping Changsha Evening Daily study and weigh the situation, predict the future by reviewing the past, and go after advantages and avoid disadvantages, so as to bring some suggestions for other municipal organ newspapers'operation.