Research And Application Of Business Intelligence In The Mobile Communication

The Business Intelligence is a new decision support system (DSS). It is based on the enterprise' s manage information systems and uses data warehousing, On-Line Analytical Processing, and data mining techniques, obtaining useful information from large quantity data, helping enterprise make better decisions. The Business Intelligence can help users to make scientific decisions, tight the management, accelerate the sale.Along with rapid development of the Chinese Mobile communication industry, the competition between the mobile communication corporations is more and more intensive. The intensive competition accelerates the mobile communication corporations to reduce operating cost, offer different service. The Chinese mobile communication corporations have to change their service from simple voice operation to multimedia data operation. The mobile corporations own large quantity of data. They can obtain much strategy information by analyzing those data, so they need a solution of the Business Intelligence which is aimed at the characteristic of the Mobile communication industry. By this solution, under the help of the Business Intelligence, mobile communication corporations can improve the operation support ability, and increase the ability of market competition.In the thesis, the author researches the Business Intelligence technique which is based on data warehousing, OLAP and data mining. The thesis takes the business operation support system of mobile Long-Distance Telephone business which the author has participated in for background, unites the implementation process of the database system, and elaborates the database in concrete application of business analysis system. Combining the author' s study, the design and accomplish of the system is introduced.