Chinese Newspaper Industry Group Development Research

In China, with the establishing of the market economic system, the spreading of the modern enterprise system, the reforming of the Chinese newspaper industry, People gradually realize the importance of the newspaper industry groups'develop to our newspaper industry's efficiency and competition. So, based on the foreign countries'newspaper industry groups'experience and our country newspaper industry groups'operation patterns, How to develop and innovate a effective governance patterns that be suitable for our newspaper industry's operation will be our a important subject.Thinking of it , I choose the Chinese newspaper industry groups that are in the period of transition economy to be the main research object, I try to find out our newspaper industry groups'governance patterns in the aspect of history, contrasting and concrete evidence.Governance of our newspaper industry groups are the process in which newspaper industry groups strengthen the exterior governance mechanism and perfect the interior governance structure when China is in the period of transition economy, the former refers tithe influence, which the exterior environment, regulations, government and market have on the our newspaper industry groups and their governance mechanism. The latter refers to the interior systems like the system of rewards and constraints, the system of decision-making, and the system of administration.This article analyzes our country newspaper industry groups'governance structure at present by the analyzing of our newspaper industry groups'governance history ; and reveals the flaw of our newspaper industry groups'governance; being aimed at our newspaper industry groups'governance flaws, establishes our newspaper industry groups'governance structure, strengthens government governance, exterior governance, interior governance.With international political becoming many-faceted, economical whole world developing and our country market economy system's mature, the important problem of our newspaper industry groups faced is to strengthen our long-term's competition and to achieve social benefit and economical benefit. So we must to be have a effective governance mechnizm and governance structure, our newspaper industry groups have a long process. But competition'promoting of our newspaper industry groups must be come true.