The Development And Reforming Of Chinese Sports Newspaper

The production and development time of chinese sports newspaper are not long, just several decades years history.But it does not interrupt chinese sports newspaper more than ten years high speed development.Along with 2008 Beijing Olympic Games conclusion,new round chinese sports newspaper reshuffle with reforming was unavoidable.Since the 21st century,in the sports industry high speed development situation,a large quantities of chinese sports newspaper actually were defeated,"Southern Sports" "Ball Weekly" and other brand sports newspaper announces suspension of publication one after another.One month ago,"China Soccer",which testimony Chinese soccer professionalism also announced unlimited time suspension of publication.What's the Chinese sports newspaper origin as well as How did it develop? the how? In the new transition period,how will the chinese sports newspaper face market competition, how reform? This is what my article focus on.These years,the chinese media's development pattern change from sole to diversification,the media types also moved toward specialty by initial synthesis, weekly report moves toward daily paper,transited from the central media monopoly to the local media appearance and prosperity.Chinese sports newspaper development pattern also roughly so.This purpose of article is through my understanding in worldwide scale sports special retribution of karma as well as the analysis of chinese sports newspaper survival present situation,pointed out that the sports newspaper must survive and develop on the understanding of consider ing fully social large-scale system development change,carries on essential reforming to own function and role,changes provides sole medium product to gain release and advertisement profit this tradition profit pattern.Using media superiority and management marketing study these years development achievement,holds the opportunity of sports industry market expand rapidly,conforming market resources and other new methods,make new commercial platform basic on information and service,creates a new profit pattern and space. This article take sports newspaper "Sports Weekly " as a case,analyzed its developing process from a regional professional newspaper to a nationwide newspaper Meanwhile by comprehensive newspaper "Hangzhou Daily" Olympic Games report are an example,carries on the selective analysis and research on the attempt development of print media as well as cross media.