Study On The Integration And Positioning On Newspaper And Periodicals In China News Papering Group

The year of 2006 is 10th anniversary of Guangzhou Daily News papering group, which is the first news papering group in China mainland. Since pressman and journalism called on establishing news papering groups in order to making China press industry more competitive on 90th,20 century ,there are more than 40 news papering groups had established.In the past 10 years, China news papering groups got much performance; however, the existing problems and limitations had also been regarded.To make China news papering groups more competitive, it is not working that the way of development on China news papering groups in the pastIn the second 10 years, China news papering groups should get competition from positioning and integrating on resources of newspaper and periodicals.Nan fang News papering Group is not the first News papering Group in China mainland; however, it's the most successful group on positioning and integrating on resources of newspaper and periodicals. It has established three newspaper series successfully.Firstly, the thesis analyses the status of newspaper and periodicals in news papering groups; secondly, I analyses the existing limitations of positioning and integrating on resources of newspaper and periodicals.At last, I conclude the models and routes on the positioning and integrating on resources of newspaper and periodicals.