Research On Product Positioning And Marketing Strategy Of Heilongjiang Daily Newspaper Group

Because of the special character of newspaper industry, the study of journalism diffusion in China has been centered on the research and analysis of news content and spread skill for a long time. The research and analysis put particular emphasis on the spread interest of public. These theories reject media working as a business entity and seeking profits in essence.As a driving force of social evolution, economic power has special energy which other forces do not have during the turning period of social development. It is the truth in all lines including media. Thus when the economic power works as the only possible lever which could open the door leading to modern society, the research and analysis of media economic activity becomes the focus of media at new stage.From the analysis of current situation, competitive state and customer activity of newspaper group, this dissertation researches, analyzes and gives some advice on marketing positioning, marketing strategy of distribution, advertisement of Heilongjiang Daily Newspaper...