| It is the responsibility of china's news media to lead the populace with right public opinion. And the leading function of online review is an important access to the right direction of china's net media.Based on the important influence of the online public opinion to the society, and the characteristics and given limit of online news review, the inner connection of online review and online public opinion is badly needed to know, so that we can promote the positive leading of online review to the online public opinion and the formation and expanding of right online public opinion.This essay is to discuss the function of online review in online public opinion and both the positive and negative influence to the online public opinion. And accordingly it also explores how to apply online review to affect online public opinion. It aims to promote right public opinion leading of net media, which means a further development of net media. |
PDF Full Text Request