Study On The Industry Development Policy Of Jizhou Broadcast Television

Now the national broadcast television industry has a comprehensive beginning. The industry development is the realistic choice of Jizhou broadcast television industry. So to analyze the broadcast television industry development policy will be very important for Jizhou to survive in the future intense market competition.Firstly, on the base of setting forth the concept and development of industry, the policy history of China's industry is researched, and the current situations of China's broadcast television are analyzed.Secondly, the media policy of American, Japan and Russia is discussed, and on the base of that, the comparisons between these country and China are made, and then the referring meaning of these countries'policy is analyzed.Thirdly, the opportunities, threats, advantages and disadvantages are discussed on the base of the external environment and internal resources have been analyzed. By SWOT model analyzing, Jizhou broadcast and television industry development strategy and the target is brought out.Finally, the proposals for policy making of Jizhou broadcast and television are put forward. First of all, government should make a rationale economic mechanism, and then build a win-win integration model, at the last, the local government should improve the competition of Jizhou broadcast and television from local characteristic view.