China's State-owned Radio And Television Listed Companies In The Development Of Strategic Research

After a long development from 1978 to 2010, media industry is constantly exploring a business model which is fitting for the socialist market economy under the support and encouragement of relevant national policy, and has made certain achievements. In the current global competitive living environment, it is difficult for china's media industry to achieve breakthrough only through their accumulation. Since Pearl of the Orient successful landed China's A-share market, and then opened a new path for Chinese media enterprises to make a leap forward in their development. China's media industry has also ushered in the era of the public listing. Rely on capital market, media industry find an effective way to make themselves bigger and stronger.State-owned radio and television companies in Shanghai and Shenzhen stock markets are not only an important part of the media plates, but also leading our country's industrialization process of radio and television companies. As an important part of the cause of socialist culture with Chinese characteristic, state-owned radio and television broadcasting listing companies is concerning the development of radio and television industry and the overall situation of public opinion. Therefore, in order to solve capital bottleneck, they apply to the model of separating editing and management, and management going into list, editing not. This model has many drawbacks, for example, the listing company's business is not complete and independent, but in promoting the media industry and market-oriented process, it has played an active role. At present, the listing of state-owned radio and television companies are mostly formed a diversified business structure, and their management structure is gradually tended to be perfect.In the initial stages of development, new things always tend to be imperfect an immature. In the process of rapid development, many problems also emerge from State-owned radio and television listing companies. This thesis will make use of SWOT analytical method which is widely used in social science area, trying to comprehensively survey state-owned listing radio and television companies. We find that the development advantage of these listing companies is driving, but its disadvantage is also in evidence. For example, its mechanism is not perfect, lacking management talent and there are certain risks to expand their business. There are many external factors to the benefit of listing companies, such as political stability, economic momentum, booming cultural needs, and a steady peace of reforming. At the same time,Cross-media group eyes on our country's competitive market, indicating that our country's media listing companies will face more challenges. On its way to future, they are not only facing development opportunities but also enormous challenges.By the analytical method of SWOT matrix, we can see that Chinese state-owned radio and television companies need to take five large-scale development strategies, that is, refinancing and new media and technology leading the development should take first. The radio and television media reformation of system and mechanism should be both executed. The construction of brand and core business-based could be operated at the same time. Diversification promoting industrialization and take the road of market-oriented operation might develop in synchronization. Strengthen cooperation and continue to unswervingly implement the going-out strategy would be carried out steadily.In a word, state-owned listing radio and television companies should bring advantages into play, overcome disadvantages, seize opportunities and shun threatens, so that it could carry out 5 developing strategies well, and achieve a sound and rapid development. Be able to do these, the dream to be a multinational media group can also come true.