A Study On Strategy Transformation Of XP Semiconductor Company

In the context of international trade downturn and changes of the external environment of the semiconductor,internal competition of semiconductor trade industry has changed.XP Semiconductor Company,as one of small and medium-sized foreign trade enterprises,entered into the semiconductor trade industry through the second successful business startups since 2008,and then went in three years of high-speed development period.But in the last three years,the company's turnover has not changed while the costs is increasing,resulting in net profit decline continuously.The main reason for this problem is that XP's current strategic positioning is not suited to the changes in the industry environment,leading the company to a disadvantageous strategic position,squeezing the company's development space and profitability.In view of this problem,this paper analyzes the industry environment faced by XP Semiconductor Company,combines with the analysis of the advantages and disadvantages within the company,applies competitive strategy and blue ocean strategy theory,clarifies the future direction of strategic development,and develops specific strategies for XP Semiconductor Company.This paper is of great significance to the sustainable and healthy development of XP Semiconductor Company,and it can also provide reference and consideration for small and medium-sized enterprises in similar situations.This paper first introduces the background and significance of research,research ideas,research content and basic framework,and then is through the company survey,reading the industry information and strategic theory of the form,combines with of the relevant theoretical knowledge during the MBA study including strategic management,operation Management,marketing,corporate finance,mathematical statistics and other disciplines related knowledge,with five force model analysis of the company in which the semiconductor trade industry structure changes,explains the company's current stagnation reasons,and thus finds the opportunity of the industry structure changes,combines with the company SWOT analysis through the tool of four-step framework analysis to develop and implement the Blue Ocean development strategy:in the operational point of view,the company' s business should extend to the device field through the industry's backward integration,in the market point of view,the company should be the exclusive agent of a company by seizing the opportunity of the emerging Chinese market,and come across the semiconductor field into the optics field;and the company create a new value curve through the Eliminate-reduce-increase-create grid,finally,testing whether the blue ocean strategy is sustainable development,and ultimately test the affection of the application and its problems.