Reaseach On The Financing Policy Of Chinese Broadcast Television

Radio and television industry can't develop without funds to support, in particular, with rapid development of market economy, and respond to international challenges,investment and financing policy came into being, since the 90's, "equity" concept,there have introduced a number of investment and financing policies, guidance, planning financing behavior, especially joining the WTO, and the 2004 start of the cultural industry reform, investment and financing system reform started,policy also in a constant adjustment, showing the characteristics of different policies at different stages, from the quantitative,investment and financing policies more and more, especially in the face of digital and other new media's rapid development. From the content perspective, is still mainly based on the changes within the system, private, foreign investment capital limited opening. From the influence of speaking, investment and financing policies promote the prosperity and development of industry.In this thesis, first, analy investment and financing policies of the 90's, phase derived features and important influence on radio and television industry significance, followed by the proposed problems, and summing comb, finally proposed recommendations for improvement. Analysis indicates that radio and television industry has the following characteristics:stage of development characteristics.1990-1992:Radio and TV industry at the initial stage, the main feature of the policy is "government control"; Policy characteristics of 1993-2002:overall, "wandering stage", that "Financing" policy reflected to a certain extent, but very limited, is still in stage of change within the system; policy since 2003 is characterized by:Policy tone to "encourage, open". Improve non-public capital into cultural industry policy. (2) radio and television industry, Investment and Financing Policy Analyst the "government" as the leading policy factor; reform and the establishment of radio and television industry on the impact of investment and financing policies; radio and television industry, investment and financing for different objects (foreign, private) and other three aspects of policy analysis. Radio and television investment and financing policies as a whole, is the cause of change within the system, but gradually trend to open.private capital, foreign capital, social capital are overwhelming force. different subjects have different financing policies,Again, propose the following specific recommendations:perfect in the institutional, elimination of domestic monopolies, to consider factors in the international technology, to receive the new one's investment and financing environment of digital TV development,make supervision and management of content well.stimulate vitality of media industry.training professionals needed for development.implement the media capital operation strategy,establish laws and regulations in this areas.