Research On Developing Strategy Of ShiJiaZhuang Daily Press

In the last few years, the newspaper industry faces a medium capital internationalization,information the numeral turn,the resources the knowledge turn" is such new medium environment with the structure"the industry turn", the competition turn worse, the income growth puts slowly.The competition pressure been used as the ground City class medium, faced is more unprecedented, on being the challenge of the province class medium"squeeze type", two is the challenge of the area outside medium"permeate type", three is the challenge of the newly arisen medium"the type of change ".This development strategy that means the ground City class report industry organization needs to establish an oneself urgently, build up real core competencies and competitive advantage, then can be keep on a development in the gradually vigorous media competition.This text according to this kind of present condition, to ShiJiaZhuang Daily Press newspaper developped a strategic problem to carry on a research.This text according to modern management theories, the basic theories of especially strategic management, the adoption settle sex and fixed amount combine together of system analysis method, combine physically, to ShiJiaZhuang Daily Press the development strategy of newspaper agency in Chuang carried on system a research.First, pass to make use of the macroscopic environment PEST analysis method,wave especially of the industry competition the structure model analyzed the macroscopic exterior environment,the profession present condition and the competition structure of the company place profession, ShiJiaZhuang Daily Press existent threat and the opportunity in newspaper agency exterior environment.The second, pass the usage value chain analysis,the product structure BCG analysis etc. method analysis to ShiJiaZhuang Daily Press the internal factor of newspaper agency; To ShiJiaZhuang Daily Press the advantage and bad situation of newspaper agency oneself in went the quantitative analysis and comprehensive evaluation.The third, three aspects from the organization resources,social resource,human resource, set up analytical model according to the report industry organization core competencies of the resources, to The ShiJiaZhuang Daily Press core competencies carried on setting up analysis.The fourth, take the system model of the report industry organization core competencies as the theories foundation, put forward according to the party report The ShiJiaZhuang Daily Press reform and the creative development strategy,according to the consociation development of the media group mode strategy,according to the capital of the media group mode operation strategy with according to contents is king is core value of numerical medium construction development strategy. In order to report the industry organization, particularly is the elephant ShiJiaZhuang Daily Press such capital City report industry organization should adopt how the frame and logic to develop news agency of core competencies, the development strategy of the organization news agency, provide of a kind of strategic type.