Research On Medium’s Development Strategy In The Age Of Cloud Computing

In recent years, along with the rise of the new medium, newspaper medium was hugely subjected to a challenge. Some scholars put forward the theory of the newspaper will die.But the newspaper medium can’t wait helplessly for the end.In these years, they adopted variety from save a policy. New York Times adopt to give up paper quality and throws the strategy of body Internet.Local several newspaper medium also started newspaper and network combine together activity.But mostly ineffective, it is hard to thoroughly turn round this adverse circumstances.The writer thinks that newspaper always is brought with his paper quality reading of numerous readers is attracted to the writing magic power, what complete give up the paper have no effect.That is also the main reason that Beijing Times,the first cloud newspaper,arouses huge concern.Cloud newspaper made use of the picture scanning technique, construct a bridge between the newspaper and the Internet and came to a perfect combined.But the development of cloud newspaper isn’t obtain success.its complicatedly taking process and the limit of network speed making it hard to be extensively accepted.The writer thinks that the reason of cloud newspaper gradually is neglected is not itself have a problem, but wanting a beneficial condition.It woulds be a big data.The big data have great influence on the news spreads, not only the technique of data analysis, but also the thinking reforms.This paper used logic analysis, content analysis, survey research method, and the case analysis such as Beijing Times cloud weekly magazine and People’s Daily. It is overall to introduce the cloud newspaper and found out the weakness of obstructing its development, putting forward the development strategy of cloud newspaper in the big data ages.