The Core-competitiveness Study Of Urumqi People's Broadcasting Station

As an important part of role in Xinjiang broadcasting industry chain, the Xinjiang People's Broadcasting Station plays an irreplaceable role in connecting link between the preceding and in the development of the broadcasting industry. the competition between medias is going increasingly competitive; the Urumqi People's Broadcasting Station's survival and development are faced with enormous challenges. the article studies through the use of the core competitiveness theory of the Urumqi People's Broadcasting Station to develop its own conduct investigations into the situation, according to information dissemination process, the propagator of programs, such as audience analysis, to identify the advantages and disadvantages in competition, At the same time study in which the media environment, identify existing problems and proposed to develop a response of the Urumqi People's Broadcasting Station.The article is divided into five sections, the first chapter is part of the theory framework, focusing on introduce the concept of core competitiveness, and the content of core competitiveness of the broadcast media combined with media industry. Chapter 2 is the background research, outlined the historical development and reform process of Urumqi People's Broadcasting Station.The third and fourth chapter are emphasis analyses part of the thesis. Through the field investigations on Urumqi People's Broadcasting Station, combine with core competitiveness of the news media, analyze the media environment and media resources of Urumqi People's Broadcasting Station; Chapter five is the conclusion of this article, through the analysis and feasibility studies of the above four chapters, eventually bring out various measures which are propitious to help training the core competitiveness and promote its reform and development of Urumqi People's Broadcasting Station ,with a certain practical significance for the reform and development of Urumqi People's Broadcasting Station and the broadcasting industry in Xinjiang.