Taking The Full Advantage Of Broadcasting Media And Being An Alert Information Watcher

At present, the public emergency events in China have entered a period of high frequency. Since the second half of 2007, torrential rain in Jinan at 18^th July, freezing rain and snow disaster in south, violent incidents in Lhasa of Tibet at 14^th March and others once again remind us that the public emergency events are just on your side or mine.As "vigilant information watcher", faced with public emergency event, the news media have responsibility to report news timely, comprehensively, objectively and effectively. Particularly the broadcast media, with innate features of timely response, wide coverage, portable listening, convenient receiving, have unique advantages in news reporting of public emergency events. However, the reality is that in the propagation competition at the public emergency event reporting, the broadcasting media is inferior to newspapers, television and other media, and even in a distinct disadvantage in some areas. What is the reason for these phenomena? How could the broadcasting media do better when reporting the public emergency event?This paper aims at how to focus on the roles positioning, countermeasures, and innovations based on panoramic analysis of the public emergency event news reporting. By analyzing what the core competitiveness lies on, and exploring effective propagation strategies and innovative propagation ways in public emergency event, a new public emergency event broadcast system has been built up.Chapter 1 focuses on the broadcasting status of public emergency event. ChapterⅡexplores what the core competitiveness of the broadcasting media in public emergency event reporting lies in, including the advantages, the disadvantages, the competition pressure, news reporting flow and running mode of broadcast media. ChapterⅢanalyzes different propagation strategies basing on the role and positioning of the news media in the public emergency event. ChapterⅣresearches the mode and method of the public emergency event reporting in the broadcasting media, especially in the broadcast on local radio, starting from news examples. ChapterⅤtries to do preliminary research on innovation mode of public emergency event broadcasting.