The Study On The Solution For Jilin Education TV Station's Current Situation And Development

Jilin Education TV Station has broadcasted officially since 1995. For the sake of establishing the broad education concept, serving for the whole society, obeying the TV principles, creating a special educational program, the station has launched news, school culture and other commonweal programs. There are mainly five kinds of TV programs which are health education, legal system education family education, vocational education, science attainment education. During the 13 years hardship Jilin Education TV Station has achieved a lot, however, compared with other national similar TV stations, there are still obvious shortcomings in management and running. For example, the single financing channel resulted in the lack of capital and even can not make ends meeting; it is the major obstacle in the development. Afterwards, the equipments can not be improved; the human recourses can not keep pace with the advanced professional skills; the quality of the program can not be ensured. Under the vicious circle, the original accumulation of the station is difficult to complete. The traditional produce and broadcasting together can not meet with the scale competition. The concept of the station is not cater for the internal development rules for a station, the limited programs can not satisfy the audience'various requirements, the team quality can not keep pace with the development, the management falls behind the common management regulations. Though these are serous problems, they are not irresolvable. Facing the puzzledom of Jilin Education TV Station, we should be confident on its potentiality. Absorbing the international and national development form and see clearly the gaps, try to find a right place for the Jilin Education TV Station in the fierce competition.This paper analyzes system and running mechanism of the Jilin Education TV Station'puzzle. According to the detailed analysis on its puzzle situation, other literature and other stations comparison. (For example), series proposals have brought here. Specifically, the proposals are about style, orientation, audience, brand, marketing, arrangement, packing. The purposes of this paper are to let this station fit the scale competition in the TV market, defend itself from the attack of other stations, satisfy the audience, improve the Jilin province education, create an educational specialty development road.