Research On Marketing Strategy Of Jilin Education TV Station

In recent years,news information has exploded and the media industry has developed rapidly.At the same time,ma ny new media platforms have emerged in society.These platforms have attracted many users and have had a great impact on traditional TV media.The limitation of traditional TV media lies in the relatively monotonous operation mode and lack of interaction w ith users.These disadvantages have made it difficult for traditional media to maintain their original position in the current media market.The remaining advantages are only the status of official media and the previous retention.Resources for old users.Faced with great operating pressure,it is increasingly difficult to make profit.In this reality,many local and municipal TV stations have begun to innovate in marketing strategies.This article combines the actual marketing situation of Jilin Educational Television Station and systematically analyzes its marketing strategy.The article first summarizes the marketing strategies of Jilin Educational Television Station in recent years,summarizes the results achieved by adopting these strategies,and the d ifficulties encountered in the current development environment.After that,it briefly introduced the basic marketing theory and strategic management theory,and on the basis of these related theories,put forward the research ideas suitable for the strategic transformation of Jilin Educational Television Station.Next,analyze the actual situation of Jilin Educational Television Station's development status,operation model,marketing model,and then use analysis tools such as SWOT to analyze the current marketing environment of the TV station,and analyze the current marketing model of the TV station in the ever-changing environment.The advantages and limitations.Next,it puts forward the specific implementation direction of the marketing strategy transformation of Jilin Educational Television Station under these conditions,and finally gives a set of guarantee measures for the optimization of the marketing strategy of Jilin Educational Television Station.The TV station successfully realized the transformation of marketing strategy and provided certain theoretical ideas for seeking survival in the fierce market competition.