Research On The Integration Development Of Jilin People's Broadcasting Station

With the development of information technology in the 21 st century,media fusion has become a new key word in the media field.Under the background of this era,the traditional media has been hit by two aspects.One is because of the development of new media,the other is because it is difficult to integrate with new media.As the representative media of traditional media,broadcasting has become one of the traditional media which can integrate with new media actively because of its portability and scenery.With the media industry from the development model,media form and media content to reform the traditional broadcasting,finally formed a more suitable for the era of network broadcasting.The Convergence of Internet Broadcasting as a New medium Executive not only has the economic value and the social value,but also has the cultural aspect research value.With the advancement of economic globalization and the continuous development of Internet technology,the Internet has gradually entered into various industries People can not only intuitively feel the convenience brought by the development of science and technology to life,but also think deeply about the influence of Internet on people's life through this convenience.The combination of Internet and big data has greatly changed the way people read and communicate.Radio,as one of the traditional media is facing a great crisis of transformation.The rapid development of other new media has brought people more convenient and cheap reading path and has also reduced the influence of traditional media direct guidance.The damage to the economic interests of the traditional media.In 2014,our government issued new guidance hoping to guide the integration of traditional and new media and prevent the traditional media from facing even greater economic problems.Therefore,if traditional radio stations want to achieve sustainable development,they must follow government guidance and realize transformation through my practice in Jilin people's Radio Station.I find that there are many problems in the process of transformation.I hope that I can put forward practical suggestions through my own thinking to promote the reform of traditional radio stations.