Research On The Development Strategy Of The Computerworld Media Group

In front of the impacts brought by the prevalence of the new media such as network, IPTV, Mobile TV, mobile text message, and building LCDTV, etc, and under the background that the competition within the IT media has been intensifying, and that the limitations of the plane media system exist and they need to be adjusted and reformed, the traditional IT media which combine the IT media and plane media is facing unprecedented, multiple-layered pressures. Among which, some of them has even been cornered into a life-and-death situation, while more prevalent situation is that most of them need to make their decisions on their overall development plan and business operation which are related to their future development and survival. The Computerworld Media Group is one of the first established IT media, and it is also the most influential brand among IT media in China today. It is no longer a purely traditional IT medium today, but a multimedia information service platform which integrates many resources including network resources. However, the paper printing publishing business for IT field is not only the foundation of the group during its initial development stage, but also is still the largest major business of the group today. Thus, it is facing challenge of how to cope with the changing environment, and how to identify the future development strategy. Therefore, the research and exploration of how to adjust its business strategy and what kind of safeguard measures should be taken under the new market environment so as to realize the established strategic goal have great significance.At the beginning of the essay, writer gives a brief introduction on the development status and future development trend of China traditional medium industry, describes the related marketing theories. Based on above discussion, the topic, contents and purpose of this paper are advanced. Following the above section, writer emphasizes particularly on the outer marketing environment of the Computer World Media Group, mainly including the situation of the IT media, characteristics of the demands of their readers and customers. Writer also describes and analyzes the competition situation and typical competitors in detail, and further identifies the opportunities and threats faced by the Computerworld Media Group. And then, an in-depth analysis was conducted on the business status and characteristics of the sub-media of the Computerworld Media Group, the writer also sums up the existing problems, advantages and disadvantages of the group.Finally, writer makes an analysis on the development strategy of the Computerworld Media Group, advances the foundation and core of its development strategy, overall guiding idea, near-term, mid-term and long term development plans, discusses the internet transformation strategies, clarifies that the group should vigorously integrate the brand resource of the traditional plane media, energetically promote the development of the internet and exhibition business to build multimedia interactive information service platform, so as to accomplish the business strategic adjustment of the group and to realize the development goal of new frog-leaping growth.The paper suggests that, under the guidance of the scientific development strategy, as long as the Computerworld Media Group could take contents and customers as its guiding direction, fully integrate the original brand and resource advantages with the new businesses such as network media, exhibition, and consulting business, implement the integrated market strategies of multimedia and from all directions, the group could accomplish the transition to a multimedia information service platform, build its new competitive advantage, and establish and maintain its leading position in the market of the IT information and service platforms.