Research Of Shenzhen Mass Media Environment: An Ecological Perspective

Regarding media as the corpus, media environment refers to the totals of all business excluding media.Media environment affects the media existing and developing all the time. In the media studing realm,especially in the media ecology research, the medium ecosystem system has become a core concept that is accepted widespreadly,the information that medium system provided everyday have become the essential thing as if air and water for human-beings. similar to the ecosystem environment that make rougly and save in the nature,There also exists ecosystem environment in the media ecosystem environment. According to the environmental kind that medium exists,media environment can be classified into inner environment and outer environment. Under two frames of inner and outer environment ,the thesis investigates each main factor 's function and affect to the media and make an effort to look for the excellent turning road for the media environment. The internal construction of shenzhen media system is gradually perfect,the inner environment has its very superior, but vigorous and ruthlessness competition also exists. The environment genes that affect and control shenzhen media inner ecosystem ,includs system & construction, idea fixed position , talented person & technique. China affiliation WTO, the color downplaying of special area, certainly bring influence and pound at shenzhen media. The outer environment genes includes three main kinds,political, economic and cultural. On the basis of presentation of the whole media environment characteristic in Shenzhen, and proceed the S&W analysis, it is further to explore to the excellent environmental strategy in the media of Shenzhen, with the tiny view, inside view and macroscopic level . Involving three levels of structures :the behavioral adjustment, growing cluster of harmonious, and media system of harmonious developmentThe thesis choose the media environment of Shenzhen as the research object. Analyzes and investigates interaction and depending mutually of Shenzhen and media environment from the ecology meaning. On one hand, approaches the medium ecosystem environment more theoretically and accurately. On the other hand, also finds out a road for making media win benefit with each other in competition, and beg the development in equilibrium.