| In recent years, in order to satisfy the people pursue for the interest and recreation in social life, various media entertainment news occupies proportion is getting bigger and bigger, the content form is also getting more and more rich, which causes people obtain a relaxed joyful mood when lived. But what is not allowed to neglect, following entertainment news prosperous, many "Eight Diagram news" catch at shadows mix up in which, "reveals", "seeks novelty", "searches for flowery phrases" and so on low style kitsch reports is in flood. The news value has always been a kind of important standard who weigh the news fact and news itself between the social benefit and demand. In the contest with other news types, entertainment news must consider the important factor which is news value if it wants to be in an impregnable position. The media how to judge the news values accurately, how to set up the correct value orientation, also becomes the focus that entertainment news to rob the audience market.This article will try to combine some new situation in recent hot entertainment news, take the news value as breakthrough point, get entertainment news characteristic and time background united, make a shallow discussion on writing and media value orientation of entertainment news, to provide the theory reference of news value judgment for entertainment news, try to put forward feasible proposal for media report entertainment news work of high quality and high payment.The full text divides into five parts: the first part briefly shows the definition and characteristic of entertainment news, state the historical evolution and development path of entertainment news, simultaneously make the preliminary comparison to the entertainment news and news entertained. This part takes Professor Yang Baojun "news theory of value" of the reference, then has been clear about the related concept of entertainment news orientation; the second part will pick up some typical entertainment news and analyze our entertainment news value orientation deformed situation currently; the third part mainly from the audience psychology, the media social responsibility, the entertainment reporters own and so on factors, inquired into the reason of current entertainment news value orientation existing problems; the fourth part take the entertainment economy, the star effect as backing, has further discussed entertainment news value orientation question under the culture expense time background; the last part is directed against the actual operation of entertainment news reportage, from the right of privacy and right to know coordinated, pays great attention to the humanities concern, the depth report and construct media and reporters occupational ethics, give the comment and suggestion on media how to hold correct value orientation effectively and make news value prominent. |
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