Study Of China Book Company's Development Strategy

The book industry run by private citizens bombed in the eighties last century. From retailing, the bottom of the value chain, , it gradually takes part, in various ways, in the wholesale, publishing, editing, scheming, etc, and it also tries creativeness and helpful supplement in area covering, sales, selecting the subjects for writing, editing, trade of copyright, industry services. It contributes a lot to bringing the book publishing industry vigour, enriching the people's culture life, then enhancing the level of the spiritual civilization and strengthening the comprehensive power of the nation.In the recent years, with the realization of the related terms of WTO, the open-up policy to the foreign capital, cancelling the limitations to the book industry run by private citizens step by step, the book publishing and sale industry will experience the'Great Change'. New regulations and policies of the industry emerge one by one, and the number of the principal part in the competition of the industry raise greatly. The industry and the running units will be market-orientated in a highly degree, and links of value chains of the industry follow the rules of the market to optimise. That people optimise the resources of the industry with the help of capital will be in the horizon as a result. All this indicates that the book industry run by private citizens will face up to the situation that they will develop or disappear, that is, the opportunities and hazard exist at the same time. The book industry run by private citizens will experience the'a turbulent strategy period'. It is vital to draw up available developing strategy under circumstance.This paper analyses the opportunities and challenges the book industry run by private citizens have to face up to, from the point view of external environmental factors, such as, our nation's related publishing policies, techniques. From the analysis of the book industry run by private citizens, we can see the advantages of it, but there are still many problems, such as, reconstruction in the low level, the mismanagement, the crisis of credit. This paper analyses the China Book Publishing Company's experiences of success, under the help of its internal elements. Through the tables and diagrams, China Book Publishing Company's internal resources, such as, productiveness, ability of studying, products at present will be analysed, and the advantages of competition will also be summarized. Meanwhile, the China Book Publishing Company's disadvantages, opportunities and challenges will be studied in this paper.On the basis of analysis above, the developing strategy of China Book Publishing Company is put forward, and the analysis reveals the opportunities and potential risks of the principal part of the book industry run by private citizens in the changeable situation. And then examine closely the developing strategy of book industry run by private citizens, in hope of awakening and advising the owners of the private book company.