The Study Of Blog From The Perspective Of Communication Studies

Blog is the fourth mode of network communication following BBS, E-mail and ICQ. As a "civilian media," blog is attracting more and more practitioners for its freedom, openness, instantaneity and interactivity.At present with hundreds of millions of users in the world, blog causes tremendous impact on the society from all aspects in the view of the "scale effect" brought about by its huge user group. It influences not only people's learning, work and lifestyle, but also brings new ideas and new ways of communication and a new round of attacks on the traditional media and even network media.Blog is a milestone in the history of dissemination. Its appearance marked that the second-generation portals with the characteristic of " ideas sharing " is moving toward masses after the first generation portals which is characteristic of "information sharing". Blog developed at an astonishing pace, quickly becoming an important proposition which can not be ignored in the science of communication especially in the area of the network media.From the perspective of the science of communication, integrating with communication the thesis employs such research methodologies as literature review, comparative study and example analysis to carry out the investigation academically in conjunction with the analysis of the hot blog phenomenon. Chapter One is a review of the communication elements, media features and various communication mode of blog, from which the chapter expounds the commnication features of blog. Chapter Two illustrates the commnication significance of blog from the aspects of the change of communication research method under blog, the influence of media analysis theory, the breakthrough of media control theory and blog's impact on communication area. Chapter Three analyzes the problems blog is facing and its solutions on the basis of the blog practice. The final conclusion presents the furthur outlook of the development prospects of blog.As a new mode of network communication, blog has brought about a lot of problems such as blog ethics, infrigement in blog, its development mode and so on while blog is used by more and more people. How to eliminate the negative impacts during its development to ensure healthy and orderly development of a blog will become the aim for the society to strive for.