| As Blog comes out, it increasingly shows powerful function at news communication, which closely relates to the unique communication characteristics of Blog. First of all, through the research of Blog's history development, this thesis defined the concept of Blog and deeply analyzed Blog's communication characteristics. Then, from the point of journalism and communication, this thesis made essential analysis of Blog's journalism and communication function and had detailed explanation on Blog's function advantages on the basis of analyzing its communication elements. Finally, this thesis brought forward corresponding measures on how to make the Blog's news function more perfectBlog originally appears in US, which rapidly becomes a craze all over the world.It is called the new exchange form by the network medium. Blog's formation is the homepage diary,.It issues article mainly by the diary form and may attach the commentary to its individual homepage. The Blog's technical standard is extremely low, which makes every web user have his individual website just in several minutes. Be a new kind of mass media, Blog has its unique communication characteristics comparing with the traditional media and other gateway websites. From the point of communication, Blog has five most important communication characteristics: personality, independency, openness, interaction, and instantaneity. These communication characteristics endow with Blog an obvious advantage on news function. With Blog, everyone can write, edit, design and publish his own news product which will be read by hundreds of people. In the human history, there never have so multitudinous enthusiasm outsiders initiate such fierceness impact to the professional press. Many of them establish close contact with there readers by each way and report news by there unique way. Their products have bright individuality. At the same time they pay great attention to owe experience, and give readers massive new knowledge.However, while we study Blog's advantage on news communication, we also should not neglect its negative function caused by its owe advancement. Blog's authenticity misses, its controlling force is extremely easy to deviate and its sustaining power obviously insufficient, which have limited its news function in the very great degree. Therefore, the strengthening of Blog's advantage on news communication also waits for Blogger and Blog group's maturity. It is believed that in the near future, Blog will become a new force of news communication. |
PDF Full Text Request