A Research On Blog In The Angle Of Communication

Blog originated in the 1990s in the United States last century. In the media monopoly by a few large groups in the United States, blog made a profound influence on the Western mainstream media relying on several reports not touched by the mainstream media coverage, such as the Clinton scandal in 1998, the 9.11 event in 2001, the U.S. Senate impeachment incident in 2002, the 2003 Iraq war blog incident and so on.About 2002, blog starts to spread to China. In 2003, the establishment of "blog China" signs the enlightenment of blog concept in China. Subsequently, the Mu Zimei Storm, let blog concept to the general public in China. In 2005, the celebrity blog introduced by Sina.com, makes the blog camp become more powerful, and more and more people come to blog.Blog has become to be a mark of the emergence of the second generation gateway with a feature of pursuit of "ideas sharing", after the first-generation gateway with a feature of "information sharing". The beginning of Blog, has made a mile-stone influence in the history of human communication, and it not only affects the people's learning, work and live style, but also makes a profound impact to the existing traditional media and communication theory. As a new network thing, blog has continually attracted people's attention with its personal, interactive, instant, operational features since its inception, and blog phenomena also have become the focus of public, what's more, some stars have emerged in network. Following this, there are a large number of scholars and experts getting into this field for a further research. Undeniably, blog has become one of the hottest topics both in the communication field and the network field.With the development of domestic situation in the blog promoted by several events related blog, this article launches a study about blog in the field of communications. First, this article accounts the origins of the study, and aggregates the current domestic situation about blog, then sorts out the appearance surroundings and development status of blog. After that, this article summarizes the media superiority and communication characteristic of blog from media role angle which blog acts on. On this basis, with blog own characteristics, and combined with some hot blog phenomena, this article put blog respectively compared with traditional...