Reporters Blog The Rise Of The Meaning Of Communication Studies And Research

As a new means of communication, blogs swept through the entire world quickly with its zero entry barriers advantage. And the blog also has formed a blog tide in China, raised a Reporter Blog Heat quickly after China's Two Sessions in 2006. The Reporter Blog is a blog type which has dual characteristics of traditional media and blog. It is the method that traditional media deals with the blog's challenge, and the traditional media's self-reform product which fused the blog's superiority.What makes Reporter Blog different from the general blog is that it is not only the space where they can share individual thoughts and knowledge, but also a new auxiliary method by which they can help their report. How can we display the superiority of Reporter Blog and avoid the negative influence which it possibly brings at the same time? We should have more research and exploration on the coordination and the balance point of this contradiction. And it is also becoming a new noticeable research topic in the journalism and communication.The rise of Reporter Blog has an important significance on communication. Firstly, the major communicators in the Reporter Blog are the professional reporters who have the traditional media background. They have more experience and stronger ability in discovering newsworthy information and reporting the news than other bloggers. Meanwhile, the personal identity of Reporter Blog also received more recognition. Secondly, because of the blogger's media background, the contents of the Reporter Blog also become more extensive and accurate, with higher credibility and authority. Thirdly, the Reporter Blog integrates the communication and interpersonal communication, thus becoming a new platform where the media and the reporter can communicate with audiences. The journalists use blogs to collect newsy clues, to acquaint public opinion, and to set up the credibility of the blog and the media. It is an initiative behavior when the audiences visit the Reporter Blog or give messages to bloggers. Fourthly, the audiences are also dominator in the blog's communication. They even can participate in the news events and the process of social development through the blogs. Lastly, the Reporter Blog brings great influence on some classical theories, such as the agenda setting of media theory and the spiral of reticent theory.It is becoming increasingly important how to supervise and control the Reporter Blog, as it plays an important role on the mass communication and the guidance of public opinion. We should apply the gatekeeper theory to the Reporter Blog, which is a new media environment. The government and society also should give a correct guide to the blog. At the same time introducing the real-name system to the Reporter Blog is necessary too. There are two things that we ought to pay attention to, supervise and control the blog efficiently, one is the law while the other one is the self-control of the bloggers. Both methods serve as important safeguards to the healthy development of the Reporter Blog, so that the blog will better serve the communication of information and the guidance of public opinion.