The Communication Characteristics Of Micro-blog And Social Impact Analysis

With the birth of world's first micro-blog site Twitter birth July 2006, micro blog sites at home and abroad began to emerge one after another, the communication and access to information with the micro-blog has become the trend and habit of modern life. Although the micro-blog produced in China soon, and micro-blog pioneers encountered many painful "demise", but as a product of the WEB2.0 times from 2009 onwards, micro-blog set off a boom in and impact significantly on information communication, then the surge in the number of users and pioneers of the continuous micro-blog "resurrection" also mean the revolution of information communication of micro-blog coming. Micro-blog known as the set of the advantages of blog, SNS social networking sites, IM instant messenger, SMS and other communication approach, and it's so open and random that people have a greater degree right to speak than ever before. A large number of users also laid the basis for information dissemination. Information communication of micro-blog arising from changes in the way traditional media is not only triggered reflection on the information communication but also allow people more free, fast and easy exchange of information.From the communication point of view, This article analyzed of the characteristics and problems of information communication of micro-blog with four part. The first part briefly described the concept of micro-blog and analyzed of current development of micro-blog at home and abroad. The second part analyzed the characteristics of information communication of micro-blog from features and ways, to lay the foundation for the third part discusses the impact of information communication of micro-blog, and the third part focuses on the influence of micro-blog. The fourth part analyzed the problems of the micro-blog and countermeasures to be taken in the present stage of development.