Research On Developmental Strategy Of Chinese Publication Inrustry Collectivezation

The Chinese publication industry has made material progress in system innovation. Since 21 century, With the further promotion of globalization and digitalization the Chinese publication industry will face with strong competition from global publication giant with actively tackling comprehensive transformation of information network and digital technology of core competitive power. The Chinese publication industry gradually achieves marketization and industrialization with further reform and opening-up and joining WTO. Group of publication industry appeared. The development of publication industry collectivization is productivity demand and outcome of economic system reform.In the thesis, the author researches on the management difficult position and the collectivization theory of publication industry. Discusses the publication industry collectivization developmental strategy theory and the theory application question. Firstly, summarizes the present situation of publication industry development, pointes out exists question in the current development. Secondly, discusses developmental strategy question under the publication industry collectivization tendency with emphasis, proposes the Chinese Publication Industry Collectivization Developmental Strategy Model(Specialization and Diversification Developmental Model). Thirdly, carries on the practical application to the model theory, pointed out that the characteristic of this theory, the goal lies to solve the difficult problem of the developmental strategy of Chinese publication industry from the planned economy to market economy reforming, attempts to provide a brand-new ponder pattern and the development way. The main innovation is the developmental strategy model, and carries on the application in reality, provides a strategic choice with a brand-new angle of view of reforming development in our country.