On The Mass Media Essential Characteristics Of Mobile Phone TV

As one kind of communication terminal, mobile phone not only enables us to carry on interpersonal exchange with the sound and the short messages, but also has the formidable multimedia synthesis transmission function. There is a way to be one kind of strong tools for information dissemination and personal entertainment. At the same time, mobile phone has the function of mass communication and interpersonal communication.This article takes the view of communication, examining the communication function of mobile phone-television with the medium analysis theory. We will carry on the comprehensive analysis about the mass communication function of mobile media. For this, we discuss from the communicator, the channel, the ways, the information receiver, communication effect, the feedback and so on. Through the analysis of medium shape characteristic, the communication characteristic and the content, we will grasp the mobile phone-television rules of information transmission. On the basis of this, we will still discuss its social function and its influence on the ways of communication, the information circulation, as well as the influence on material and cultural expense influence.