Analysis Of The Development Tend Of Chinese Periodicals Industry

Since the reform and opening-up in China, Chinese periodicals industry has experienced a remarkable growth in the past twenty years. With the development of social productivity and technologies, people's demand for material and spiritual life increased continually. At the same time, with the entry of a lot of international periodicals companies into China, Chinese periodicals industry has enter into a completely new development process, and faces not only opportunities but challenges. How to promote the development and prosperity of Chinese periodicals industry, and establish the local brand has become an important topic from the theoretical and practical perspective.In this paper, we investigate the Chinese periodicals industry from all round perspective by collecting a lot of data and resources and using quantitative research method. We try to find out the problems with Chinese periodicals industry and review it's the status quo by a comprehensive and systemic way, and examine its change and innovation, opportunity and challenge in the past years. On the basis of above researches, we choose some typical periodicals from the periodical database, and explore those typical problems and seek to find out the solution by case study. Then, we examine the unique development way of Chinese periodicals industry under the background of information times. Finally, we try to give some solutions and suggestion to the problems with Chinese periodicals industry, and forecast it future based on above analysis. We argue that Chinese periodicals industry will advance steadily only by focusing on the Chinese reform and position it rightly.