Research On The Ethics Dislocation Of News Game From The Perspective Of The Play Theory Of Mass Communication

In the past,games can not create surplus value in the era of lack of material and spirit,so they are ignored by people.With the development of social productive forces,people enter the‘surplus era '.At the same time,the rapid development of social technology and games and the popularization of related industries satisfy people desire for games,and games gradually move from the edge to the center of the stage.As the dutch scholar heyzingham put it:“ the man of the game is the third subject after the man of reason and the man of creation.” Thus it can be seen that the game is a human instinctive need.According to data released in ?2018 China Game Industry Report ?,mid-2018 The actual sales revenue of the Chinese game market reached214.44 billion yuan,an increase of 5.3% over the same period last year;the number of users reached 626 million,an increase of 7.3% over the same period last year,and the game era has come.Our physical world is changing to the intelligent world,and communication,as a social phenomenon that exists in any world,is a kind of human-to-human social sharing,which is always quite logically compatible with the inherent logic of entertainment and games.News games,first proposed by uruguay game designer,fraska,in 2001,are essentially distinct from other news products as a type of interactive news dissemination.The news game is a new product of the mutual integration of the news industry and the game industry.It is to spread the news under the external packaging of the game,and adopt the method of programmed rhetoric to make the real and objective.News is embedded in the games virtual,and through the users virtual experience in the game to get news.With the driving of technology,market and audience demand,the communication power of the media has been further improved,and the interaction and sceneization have become the mainstream trend of modern communication.It has already been put forward in the 2017 future media trend report,and the future news is not for the audience to read,but for experience.With the beginning of the new process of media fusion,the integration of news and games is likely to occupy an important position in the new wave of media convergence.Today,news games are 16 years old However,for such a way of news reporting,few people have combed its origin,characteristics,problems and future development in detail,and lack of the overall study of news games,the concept of news games is usually placed in the marginalizing position of news reporting methods or even the concept of it.Under the background of today environment,with the great progress of technology and material surplus,news games have been valued again by the academic circle and industry,and some development has been achieved.In order to promote the development of news games more healthily and rapidly and become a powerful new attempt of news integration reporting,news games need to solve the relevant ethical problems in the communication.This paper analyzes the ethical problems of news games by means of the game theory proposed by Stephenson.This paper studies the relationship between the subjective angle of human beings and the nature of game and communication in communication,and tries to deeply analyze the communication characteristics,ethical problems and future development of news games from the perspective of game theory of mass communication,deepen the public's understanding and understanding of news games,and hope to provide an important theoretical and methodological enlightenment for the new ways and methods of news reporting from the perspective of media fusion.Only by overtaking the media development and information dissemination and stepping into the forefront of the development of the times can the news game achieve considerable development,which is not only reflected in the development of the gamer itself,but also to a certain extent.Able to solve media integration and development problems.This paper adopts the literature analysis method and the case study method and so on,carries on the comprehensive thorough research to the news game.The paper is divided into three parts,the first part introduces the research background and significance of news game under the theory of mass communication game,and summarizes and analyzes the current situation of news game research and the research and application of mass communication game theory at home and abroad.The second part explains the ethical anomie of news games from the perspective of mass communication games.The third part aims at the guidance and regulation based on the ethical anomie of news games,and summarizes the existing problems of news games.Think of the news game in the process of dissemination of the possible adverse effects,and in view of the above existing problems put forward targeted development advice and suggestions.