The Image Of China In American Media Through TIME's China Report

In the background of globalization, mass media which make the advantage of communication, construct the country image by international news report and critics. The media is a force that cannot be underrated to shape and construct the images of other countries. American media, with their strong economy, advanced technology, rich experience in communications and the advantage of its language, play a significant role in the construction of the image of other countries. During the different period of time, the relationship between China and America is changing. Varies China images are constructed by American media. Recently, our country is developing fast and American media is put more attention on reporting China. What are the changes about American media? What's the image of China in TIME? These are the questions this paper will discuss.With the methods of quantitative analysis, this paper give a discourse study on representative particles which is selected from Time's China Report from 2003 until 2006. By describing the quantity of reporting, the distributing of content, and the theme of reporting as well, the research shows the bad news is dominated the Time's China Report, which is highlighted in those particles are closely related with America. Furthermore, the paper sums up some the restricting factors. Knowing the details of the running tactics of the American media is valuable for our policy decision. We should develop our own media according to the essential principles, we should set up our own great media or media groups which are able to keep up with the western media, then we can influence American media and made the to constructed positive images of China.