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Primary Research Of China Image Communication

Posted on:2004-01-23Degree:MasterType:Thesis
Country:ChinaCandidate:Y RenFull Text:PDF
GTID:2168360122971984Subject:Journalism
Abstract/Summary:PDF Full Text Request
As nation image study belongs to the field of image , this paper regards the concept of image as the logic start of the research , analyzing the several distinctions of image , finally constructinga concept of it from a particular angle--"how is image formed" , and on the basis ofscientifically applying to the various theories relating to it such as the study of image , public relations , communication , sociology and so on , that is , image is a picture or impression in the mind formed through media.Accordingly , nation image is a picture or impression "cast" in the mind of foreign public through mass media . Of course , the international aspect of nation image is the main focus of the paper. Then , which can better complete the task of constructing a nation's image , propaganda or communication ?Traditionally , propaganda is the main force in China images constructing . Now after the comprehensive analyzing of the essence and characteristics of nation images , the fact that images will not be formed without communication occurs to our sound mind . Hence , the tactics of remedying passive images or forming active images of China in the mind of foreign public, must be sought in accordance with the objective rules of communication . Such is the fundamental theory, in line with which four aspects of mass communication need discussing : communicator, audiences, information and media.
Keywords/Search Tags:Nation image, propaganda, Nation image communication tactics
PDF Full Text Request
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