| In China, to serve economy is one of the major tasks for news medium. The news medium offers and communicates information for economy. It also predicts and makes a social environment for economy. How much and at which aspect does the journalism communication works for the economical development? This essay analysis many journalism information at a certain practical angles, to evaluate the social and economical profit journalism communication makes.This essay mainly analysis the following 7 relations: that between medium and government which is a research of background environment for journalism communication in China; that between communication and concept to discuss the effect on people's life, especially people's economical concept, by journalism communication; that between information and development of enterprises to make clear the practical effect on development of enterprises and agriculture by economical information offered journalism medium; that between medium and social environment to clear how journalism medium can supervise environment; that between theory grade and its effect to clear the social effect and economical force by medium theory grade; that between unbalanced medium and development of various local economy to clear the gap of journalism in Middle and West China from East China.Among above mentioned 7 relations, this essay focus on research on social effect and economical effect by journalism communication. Investigation regarding social effect includes: evaluation of social environment by journalism communication; change of nation as a whole and local area individually. Investigation regarding economical effect includes: profit make in enterprises, tourism industry and agriculture due to journalism communication; if the economical information environment by journalism communication fits economical development; how to evaluate the potential value of economical information; satisfy and expect of receivers for medium. Among those it is the key point to be solved by this essay that how to accurate and quantity g the conceptual social and economical effect by medium, such as how economical information develops enterprises, what is the function of journalism medium. It is also a key point that how the unbalance of journalism industry in West from that in East causes the unbalance of economy in West from that in East.In Summary, there is connection between journalism medium and economical development. Our research can offer base for journalism medium to set up and modify its report plan and method, to avoid work at random and make it fruitful, to make Chinese journalism communication serve economy, as well as offer a reference of effect to journalism management authority and economical organization. |
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