| The development of E-Magazine in the Chinese mainland has experienced three main periods:magazine-digitaling period,mail-listing period and interactive-platform issuing period. The new multi-media interactive magazines, published through an interactive platform, are developing at very fast speed in recent years. However, as an excellent form of publication , the actual profit situation is far behind what we expect. The reasons worth consideration.Through carrying out a SWOT analysis, combining with qualitative reasoning, the author probes into the strengths,weakness,opportunities and threats of E-magazine industry in Chinese mainland. To come to a conclusion, the author puts forward some proposals to E-magazine servers. |
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