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A Research Of Publishing Informationization

Posted on:2007-03-21Degree:MasterType:Thesis
Country:ChinaCandidate:Z H ZhangFull Text:PDF
GTID:2178360242963086Subject:Communication
Abstract/Summary:PDF Full Text Request
"Science and technology are the primary productive force". With the computer technology and the rapid development of information technology, businesses are changing the backward productive methods. In 1990s, China began to use a lot of modern publishing means and establish various management platforms to enhance publishing efficiency.With the intensified competition of publishing enterprises, the market environment changed greatly compared with the previous market. Publishing enterprises should have a strong grasp of market information and analysis them.. Shorten the publication cycle becomes the problem that published enterprises must solve. The maximum benefit of informationization is making the sector share and exchange of information. Personnel and work management becomes extremely convenient too. Departments will produce"1+1>2"results to greatly enhance the competence of publishing enterprises. The basic viewpoints of this paper is that publishing informationization is from the publishing management. The essence of informationization is conjunction information technology with modern management of the publication. The article pointed out that publishing enterprises informationization is according to their own strategic thinking.This paper is divided into six parts. For the introduction of the first part, including the selection of subjects inspiration, background, purpose, meaning, literature analysis and research methodology. The second part is an overview of the question of the publication defines and analysis of the status of our publishing informationization construction. The third part is the information on the need and significance. Using relevant theoretical to analyze the competitive posture of publishing industry. Part IV is the dissemination of relevant theories of learning, analyzing the published informationization in some systems thinking and some cases. Part V is to analyze issues, give some responses from China publishing enterprise informationization construction problems. Part VI concluded remarks, delivered a summary of the papers and presented continued discussion.
Keywords/Search Tags:Publishing, Informationization, Competence, Software system
PDF Full Text Request
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