Research On The Lack Of Rationality In Scientific Communication In The Network Age

In recent years,China's scientific communication cause has made great progress,but on the other hand,it can be clearly seen that the current situation of scientific communication in China cannot keep up with the situation of scientific development,and the problem of lack of rationality in the process of scientific communication is prominent.The effect of scientific communication is also not conducive to the development of science communication.In order to "let science return to science" and create a good rational scientific communication environment,the article uses literature research method and case analysis method to study the problem of rational lack in scientific communication,and explores the causes of rational lack of scientific communication.Rational reconstruction to find the path of possibility.The paper first analyzes the rational lack of behaviors and the social impacts of the communication subject and the communication audience in science communication.For the mass media as the main body of communication,its rational lack of behavior is mainly manifested in three aspects: media advertisements exaggerate propaganda and false propaganda;popular science programs spread pseudoscience;science and technology news is one-sided and entertaining.For the audience of communication,the audience has irrational behaviors such as blind worship of science,crisis of trust in science,and irrational participation in controversial scientific events.Secondly,the article explores the subjective and objective reasonsfor the lack of rationality between the communication subject and the communication audience.For the main body of communication,the excessive pursuit of economic interests by the media in the market economy,the partial transfer of the right of communication to the mass media and the lack of review by the competent authorities of the government are all important factors leading to the lack of rationality.For the audience of communication,the influence of the extreme morality of“technical good theory” and “technical evil theory”,the lack of new media literacy in the information age,and the influence of “anonymity psychology” and “convergence psychology” in cyberspace An important reason for the lack of reason.In the process of scientific communication,the lack of scientific common sense and professional knowledge is also the most important factor leading to the rational lack of communication subject and communication audience.In science communication,how to solve and restrict the irrational behavior of the mass media and the audience,determine the value orientation of the mass media,and determine the behavior choice of the audience.At the macro level,the lack of rationality in science communication highlights the urgency and importance of science education and science popularization.On the one hand,we must increase the investment in science education;on the other hand,we must expand the multimedia channels for scientific popularization,including the establishment of incentive mechanisms to encourage scientists to participate in scientific communication.On the micro level,the mass media needs to enhance their social responsibility awareness and clarify their own responsibility for scientific communication.On the other hand,media people should strengthen scientific common sense and professionalknowledge reserves to enhance the level of scientific literacy.In addition,it should also pay attention to the government authorities,the media's own review of the content and the guidance of professional institutions.As far as the audience is concerned,it is necessary to restrict the irrational behavior of the audience through the network moral self-discipline and legal compulsory means.In addition,the audience's new media literacy education should also be put on the agenda.Only by starting from the macro level and the micro level can we effectively curb the rational lack of behavior in science communication,so as to better promote the development of science communication.