Evaluation On The Dissimilation Of The Power Of The Mass-media From The Contemporary Universe Of Discourse Between The Mass-media And The Receivers

Dissimilation of the power of the mass-media is the new trend that is different from the traditional power theories of the mass-media in the new historical environment. This article analyses the phenomena and reasons of the dissimilation of the power of the mass-media from the traditional power theories of the mass-media. At the same time, we try to find the way to settle the problem.This article refers, in the modern society that the development is rapid, and the media technique is superior, the mass-media has two main tendencies. On one hand, the media will be a stranger to the receivers; On the other hand, the media will control the receivers. These tendencies are all routed in the dissimilation of the power of the media. We want to find the reasons of this dissimilation and try to support some advices.